One of Customer Expo 2018’s workshop sessions featured a presentation from two Lenati representatives: Antje Helfrich, Senior Manager, and Rick Perkins, Marketing Strategy Manager. Their brand specializes in loyalty strategies and their talk focused on digital-engagement strategies for subscription-based services.
Helfrich contextualized the challenges facing subscription-based brands. She said, “You might have a gym membership, a mobile phone plan, cable TV, etc., etc. The model of acquiring customers and then....