Lenati Customer Expo 2018 Podcast - Driving Customer Engagement

  • November 08 2018
  • Resource: Multimedia
  • Lenati

Highly  engaged  customers  get  more  value  from  your product or service  and  in  turn  spend  more  and ...Read More

Loyalty360 Thought Leadership Series: Lenati

  • December 18 2017
  • Resource: Multimedia
  • Loyalty360

In this episode of Loyalty360’s Thought Leadership series, Lenati, which develops innovative and disruptive customer experiences for some of the most recognized companies in the world, discusses the marketing challenges facing brands today...Read More

[Podcast] Mine Your Data Before You Change Your Loyalty Program

  • March 27 2017
  • Resource: Multimedia
  • Loyalty360

Recently, a major retailer asked Lenati to assess its loyalty rewards program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But the program...Read More

[Podcast] Loyalty Management Series: Integrated Loyalty: Holistically Measuring Customer Health

  • June 17 2015
  • Resource: Multimedia
  • Loyalty 360

This episode of the Loyalty Management podcast series is titled "Integrated Loyalty: Holistically Measuring Customer Health", written by Clay Walton-House, Lenati.The science and art of measuring marketing effectiveness, especially...Read More

[Loyalty Expo 2015 Workshop] Building an Enterprise Loyalty Strategy: Methods, Tools, & Best-Practices

  • May 01 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty 360

Loyalty Marketing as a discipline is centered upon the pursuit of improving customer satisfaction and behavioral loyalty, an end goal that requires deep insights into the customer, and an ability to create experiences that influence customer...Read More

[Podcast] Loyalty Management Series: Integrated Loyalty: The New Paradigms of Ease, Simplicity, Speed

  • April 14 2015
  • Resource: Multimedia
  • Loyalty 360

This episode of the Loyalty Management podcast series is titled "Integrated Loyalty: The New Paradigms of Ease, Simplicity, Speed", written by Clay Walton-House of Lenati.For loyalty marketers today, approaching loyalty strategy in...Read More

[Podcast] Loyalty Management Series: Way of the Future: An Integrated Approach to Customer Loyalty Strategies

  • February 25 2015
  • Resource: Multimedia
  • Loyalty 360

This episode of the Loyalty Management podcast series is titled "Way of the Future: An Integrated Approach to Customer Loyalty Strategies", written by Clay Walton-House of Lenati.Developing customer loyalty strategies in the modern...Read More

[Engagement Expo 2014 Podcast] How Starbucks Builds a Better Customer Experience - in the Cafe, on your Phone and in your Car

  • January 22 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty 360

Paul Conder, Principal and Customer Experience lead at Lenati LLC - will discuss how to create a holistic customer experience in all aspects of your business; connecting creative, customer insights, analytics, measurement and testing with sales...Read More

[Loyalty Expo 2014 Workshop Podcast] Harnessing the Full Power of Social to Drive Loyalty

  • January 20 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty 360

Social Media holds enormous potential for driving loyalty and retention, yet many companies do not have a clear social strategy or understanding of how best to integrate social media into their retention and loyalty plans.  We all want to...Read More

[Expo Video] How Starbucks Builds a Better Customer Experience - in the Cafe, on your Phone and in your Car

  • December 12 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty 360

Paul Conder, Principal and Customer Experience lead at Lenati LLC - will discuss how to create a holistic customer experience in all aspects of your business; connecting creative, customer insights, analytics, measurement and testing with sales...Read More

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