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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Consumer subscription services are big business. Whether a curated service, a monthly replenishment or a premium access model, consumers are more willing than ever to pay a monthly fee for convenience and personalized experience. Subscription...Read More
The retail apocalypse is altering the shopping landscape - but for those retailers able to adapt, the future has a lot to offer.
In This Article, You'll Learn:
- What's really behind the retail apocalypse
- The technology trends that...Read More
Empowered by technology, the demands of the 21st century consumer have drastically changed. The modern consumer expects brands to provide tailored products and services—how they want it, when and where they want it—and they are willing...Read More
In today’s commercial environment, customers expect the brands they know and love to "know" them back. Most brands recognize the strategic importance of personalization, and yet delivering a customized experience beyond basic email...Read More
Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one capability that will be most important to marketing in the future...Read More
This is your customer engagement toolkit: a comprehensive starting point in developing the right approach for your company. In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers...Read More
The fundamental nature of an idea or concept is never permanently fixed or static. The words and terms we use to describe a wide array of effects, events, and phenomena, are always in a state of flux; they adapt and evolve based on the needs of...Read More
Introducing the Lenati Loyalty ROI SimulatorWhen making decisions around re-designing a loyalty program, Marketers always want to know the return on investment (ROI) of the new loyalty program. Predicting the ROI is extremely difficult, as each...Read More
Integrating Customer Experience and Customer LoyaltyPart One: Building a Customer-Centric OrganizationBusinesses are making the shift toward a customer-centric operating model. As markets and channels have evolved, products and services have...Read More
Building a Customer-Centric BusinessIt seems intuitive that a customer’s personal experiences are where they derive value in their relationship with a brand. We define customer experience in terms of a person’s...Read More