The End of the Unsubscribe: How Leading Subscription Services Use Digital Engagement to Keep Their Customers Happy and Renewing

  • July 31 2019
  • Resource: Research And Reports

Consumer subscription services are big business. Whether a curated service, a monthly replenishment or a premium access model, consumers are more willing than ever to pay a monthly fee for convenience and personalized experience. Subscription...Read More

Survival Of The Fitting Room: How Brick-and-Mortar Retail Is Transcending The Physical-Digital Divide

  • June 27 2019
  • Resource: Research And Reports

The retail apocalypse is altering the shopping landscape - but for those retailers able to adapt, the future has a lot to offer. In This Article, You'll Learn: - What's really behind the retail apocalypse - The technology trends that...Read More

The Future of Consumer Loyalty

  • January 14 2019
  • Resource: Research And Reports
  • The Lenati Team

Empowered by technology, the demands of the 21st century consumer have drastically changed. The modern consumer expects brands to provide tailored products and services—how they want it, when and where they want it—and they are willing...Read More

Personalization is a Data Problem

  • August 10 2018
  • Resource: Research And Reports
  • The Lenati Team

In today’s commercial environment, customers expect the brands they know and love to "know" them back. Most brands recognize the strategic importance of personalization, and yet delivering a customized experience beyond basic email...Read More

The Guide to Driving Impact with Personalization

  • April 06 2018
  • Resource: Research And Reports
  • Krista Gunstone, Martin Mehalchin, & Shana Pilewski

Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one capability that will be most important to marketing in the future...Read More

The Ultimate Guide to Customer Engagement

  • February 06 2018
  • Resource: Research And Reports
  • Michael Mehalchin & Marisol Trowbridge

This is your customer engagement toolkit: a comprehensive starting point in developing the right approach for your company.  In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers...Read More

CMO Challenge Report: Customer Loyalty Defined

  • August 14 2017
  • Resource: Research And Reports

The fundamental nature of an idea or concept is never permanently fixed or static. The words and terms we use to describe a wide array of effects, events, and phenomena, are always in a state of flux; they adapt and evolve based on the needs of...Read More

A New Methodology for Predicting the ROI of a Loyalty Program

  • January 11 2017
  • Resource: Research And Reports
  • The Lenati Team

Introducing the Lenati Loyalty ROI SimulatorWhen making decisions around re-designing a loyalty program, Marketers always want to know the return on investment (ROI) of the new loyalty program. Predicting the ROI is extremely difficult, as each...Read More

Integrating Customer Experience and Customer Loyalty

  • October 23 2015
  • Resource: Research And Reports
  • The Lenati Team

Integrating Customer Experience and Customer LoyaltyPart One: Building a Customer-Centric OrganizationBusinesses are making the shift toward a customer-centric operating model. As markets and channels have evolved, products and services have...Read More

10 Key Customer Experience Principles

  • July 17 2015
  • Resource: Research And Reports
  • Paul Conder, Lenati

Building a Customer-Centric BusinessIt seems intuitive that a customer’s personal experiences are where they derive value in their relationship with a brand. We define customer experience in terms of a person’s...Read More

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