CONTENT GALLERY

When determining whether or not to incorporate an emotional loyalty program into an overall customer loyalty and marketing strategy, businesses need to be savvy about not only what their customers want and need, but what will encourage cooperation...Read More

Many businesses are incorporating emotional loyalty plans into their customer loyalty strategies; however, with the ever-fluctuating changes in consumer behaviors, it is challenging for brands to know the best approach to building the relationship...Read More

Acquiring internal support for customer loyalty programs and strategies can be a challenge for any brand. When it comes to adding new technology, functionality, or program benefits, marketers must work across brand teams to secure buy-in and...Read More

While analyzing data to determine a customer’s buying patterns is elemental to building a loyalty program, it is just the beginning. Customers want more than savings and coupons; they want to be heard. In today’s markets, it is more...Read More

With almost 40% of all people checking their emails on an iPhone — the single largest platform ahead of Gmail’s 27% — there is an obvious concern when Apple makes a change to its mail software. And that is precisely what the...Read More

Coming out of the 2021 Loyalty Expo, personalization was one of the top trends mentioned during presentations, the Loyalty360 Awards, and brand-member sessions. Recently, Loyalty360 hosted a brand-only digital roundtable focused on...Read More

As 2022 kicks off, marketers, loyalty teams, and supplier partners are diving into a new period of customer loyalty plans and projects. A new year always brings additional opportunities, but in the world of customer loyalty, it can be difficult...Read More

It’s been an exciting journey for Farrah Shultz to become Senior Director of Business Development for Kobie Marketing. Starting as a music major trained in classical opera and shifting to a retail-heavy career for 15 years, Shultz found...Read More

Studies have shown that new consumer habits form in 90 days or less, meaning consumers are always looking for different ways to spend their time and money. During the pandemic, consumers’ habits changed even quicker. A recent Wells...Read More

In everyday transactions, brands stand to gain much more than just profit. They can increase their understanding of the consumer through personalized engagement,  but it’s a tough line to toe. As digital offers and advertisements flood...Read More