While holiday promotions have long been a staple of retail strategies, savvy marketing and loyalty teams have discovered that these festive campaigns can offer more than just a seasonal sales boost. They can become a gateway to year-round customer loyalty and engagement.
This year, brands may have to get particularly creative in their holiday campaigns, especially as consumers have become more price-conscious and sensitive, with rising credit card rates/outstanding debt and a high U.S. inflation rate — sitting at 3.7% for the....