Industry Perspectives: Snackable, Short-Form Content Strategies

  • March 07 2025
  • Resource: Daily News

Contributors This feature was developed with insights from:  Katie Cassidy, AVP, Strategic Consulting at Kobie Marketing Michelle Sequeira Yee, VP Consulting at Bond Brand Loyalty Katie Berndt, Vice President &ndash...Read More

Keeping Price-Conscious Customers Engaged by Leveraging Loyalty Programs: Experts Share Insights and Recommendations

  • October 10 2024
  • Resource: Daily News

In Loyalty360’s Brand Marketer Research Report: 2024 State of Customer Loyalty, brand marketers surveyed indicated that they believe the investments made by their organizations in loyalty programs and strategies are paying off. Seventy-two...Read More

Brand-to-Brand Partnerships: Experts Share Insights on Determining Steps for Success and How Unlikely Brand Partnerships Can Generate Excitement

  • October 03 2024
  • Resource: Daily News

Forming effective partnerships in support of customer loyalty programs and efforts involves an alignment of objectives and clarity of the benefits of the partnership. Partnership success hinges on a planful approach and adherence to the steps a...Read More

Employee Engagement Fuels Customer Loyalty: Experts Discuss Effective Training Tactics, Soliciting Feedback, and Delivering Unique Experiences

  • September 17 2024
  • Resource: Daily News

Multinational analytics and advisory company Gallup Inc. has studied the employee experience for 25 years, highlighting the value of making employee engagement a priority.   Gallup reported that, in 2023, employee engagement &ldquo...Read More

Loyalty Live: Kobie on The Heart of Loyalty 2024 Consumer Research Report and the Impact of Key Findings

  • September 11 2024
  • Resource: Daily News

Kobie provides robust solutions for its brand partners. Thoughtful design on the front end, coupled with extensible, configurable technology, leads to a seamless customer experience. The company takes a strategy-led, technology-enabled approach as...Read More

Self-Checkout and Retailers: Experts Provide Advice on Leveraging the Power of Options in Customer Loyalty

  • July 25 2024
  • Resource: Daily News

Early in 2024, Kroger ended its self-checkout-only experiment in Dallas. Other stores, like Target and Dollar General, have also adjusted their self-checkout procedures. According to a July 2024 report from NBC News, Five Below is eliminating self...Read More

Kobie’s 2024 Loyalty Expo Session: 2024 Consumer Research Report Findings, Personalization Perceptions, and Engaging Consumers Between Transactions

  • May 28 2024
  • Resource: Daily News

Kobie delivers market-leading, end-to-end loyalty solutions that are designed to craft customer loyalty experiences for some of the world’s most successful brands. The team at Kobie does this with a strategy-led, technology-enabled approach...Read More

Kobie’s 2024 Loyalty Expo Session: Engaging Customers by Leveraging Zero-Party Data and Gamification

  • May 28 2024
  • Resource: Daily News

Kobie delivers market-leading loyalty solutions designed to enable loyalty experiences for some of the world’s biggest brands. The team at Kobie executes a strategy-led, technology-enabled approach to uncover the truth behind what drives...Read More

Digital Engagement: Experts Share Observations on Increasing Mobile Success in Customer Loyalty Programs

  • March 25 2024
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As brands seek to create more ways for customers and loyalty program members to connect with them and deepen the relationship, leveraging the power a mobile experience can bring is a clear path for most. Yet, the road to increased digital...Read More

Customer Feedback Fuels Loyalty Program Success: Expert Advice for Brands

  • March 14 2024
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Brands building the best relationships with their customers and loyalty program members are those that proactively seek to learn how customers and members feel, their perspectives of the brand, what their expectations are, and if there are any...Read More

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