How Travel and Hospitality Brands Can Deliver Real-Time, Personalized Interactions

  • July 23 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Every transaction between a customer and a travel or hospitality brand enables that brand to learn and understand more about that consumer. And when it comes to interacting with that customer, those hotels and airlines have an opportunity to...Read More

How to Leverage Your Data, Part 3: Actioning on Consumer Data to Drive Incrementality

  • June 28 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Julie Bustos, SVP, Marketing Innovation, The Lacek Group Incrementality is driven by a layered approach to marketing, fueled by increased amounts of data. Our agency curates data for action through four lenses: customer identification, customer...Read More

Relearning the Customer is Key to Kobie Marketing’s Client Success

  • June 04 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Just when many brands thought they had customer loyalty figured out with new technology and the ability to capture data, Dave Andreadakis, Kobie’s Chief Innovation Officer, suggests there may be something just as important that marketers...Read More

Gamification: The Challenges and Best Strategies to Use

  • March 05 2021
  • Resource: Daily News
  • Loyalty360

Though gamification is a familiar concept, it is undergoing a resurgence as brands look for interactive ways to further engage consumers. With the task of attracting customers and an overarching goal of building brand loyalty, gamification is...Read More

Customer Loyalty When it Comes to Changes in Contactless and Mobile Ordering | Loyalty360 Member Perspective

  • September 02 2020
  • Resource: Daily News

While consumer shopping habits have been tossed upside down by the changes that have taken place during the first half of 2020, the shift has also opened up some opportunities for retailers who have embraced contactless and mobile ordering as a...Read More

Personalization, Segmentation, & Cadence Management | Loyalty360's Throwback Thursday

  • August 13 2020
  • Resource: Daily News
  • Loyalty360

  In the sixth part of our Throwback Thursday Video Series, Loyalty360 asked leaders in brand loyalty and customer experience, “How are you looking at personalization, segmentation and cadence management? Also, how can your offering...Read More

Grocers Pivot with a Focus on Digital Experience and Customer Loyalty | Loyalty360 Member Perspective

  • July 07 2020
  • Resource: Daily News

With more businesses focusing on digital to remain connected to customers that may be staying at home, grocers are also doubling down on digital to better serve, reward, and adapt to customers. “As the grocery space continues to evolve and...Read More

Retailers’ Sales Start to Rebound in May, Some Say Discounts Are Out of Style | Loyalty360 Member Perspective

  • July 02 2020
  • Resource: Daily News
  • Mark Johnson, Loyalty360

More areas across North America are seeing restaurants, shopping centers, malls, and retail stores re-open and welcome back customers, after a few long and challenging months for many. “It will be interesting to see how loyalty engagement...Read More

Kobie Launches Real-Time Loyalty Platform

  • May 29 2019
  • Resource: Daily News
  • Patrick Barney | Loyalty360

Kobie Marketing has announced the launch of Kobie Alchemy X, a real-time loyalty platform within the Kobie Loyalty Cloud. The platform was built using configuration as a key design component, removing the need for custom development when new...Read More

Kobie Marketing Revamps Leadership, Tries a New Approach

  • March 22 2019
  • Resource: Daily News
  • Corey Brueggemeyer | Loyalty360

Kobie Marketing has designed a plan to grow the company’s customer base while eliminating customer pain points. At the head of this plan is new President, Marti Beller. Beller’s appointment kicked off what Kobie said will be a year of...Read More

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