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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Every transaction between a customer and a travel or hospitality brand enables that brand to learn and understand more about that consumer. And when it comes to interacting with that customer, those hotels and airlines have an opportunity to...Read More
Julie Bustos, SVP, Marketing Innovation, The Lacek Group
Incrementality is driven by a layered approach to marketing, fueled by increased amounts of data. Our agency curates data for action through four lenses: customer identification, customer...Read More
Just when many brands thought they had customer loyalty figured out with new technology and the ability to capture data, Dave Andreadakis, Kobie’s Chief Innovation Officer, suggests there may be something just as important that marketers...Read More
Though gamification is a familiar concept, it is undergoing a resurgence as brands look for interactive ways to further engage consumers.
With the task of attracting customers and an overarching goal of building brand loyalty, gamification is...Read More
While consumer shopping habits have been tossed upside down by the changes that have taken place during the first half of 2020, the shift has also opened up some opportunities for retailers who have embraced contactless and mobile ordering as a...Read More
In the sixth part of our Throwback Thursday Video Series, Loyalty360 asked leaders in brand loyalty and customer experience, “How are you looking at personalization, segmentation and cadence management? Also, how can your offering...Read More
With more businesses focusing on digital to remain connected to customers that may be staying at home, grocers are also doubling down on digital to better serve, reward, and adapt to customers.
“As the grocery space continues to evolve and...Read More
More areas across North America are seeing restaurants, shopping centers, malls, and retail stores re-open and welcome back customers, after a few long and challenging months for many.
“It will be interesting to see how loyalty engagement...Read More
Kobie Marketing has announced the launch of Kobie Alchemy X, a real-time loyalty platform within the Kobie Loyalty Cloud. The platform was built using configuration as a key design component, removing the need for custom development when new...Read More
Kobie Marketing has designed a plan to grow the company’s customer base while eliminating customer pain points. At the head of this plan is new President, Marti Beller. Beller’s appointment kicked off what Kobie said will be a year of...Read More