Digital Engagement: Experts Share Observations on Increasing Mobile Success in Customer Loyalty Programs

  • March 25 2024
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As brands seek to create more ways for customers and loyalty program members to connect with them and deepen the relationship, leveraging the power a mobile experience can bring is a clear path for most. Yet, the road to increased digital...Read More

Customer Feedback Fuels Loyalty Program Success: Expert Advice for Brands

  • March 14 2024
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Brands building the best relationships with their customers and loyalty program members are those that proactively seek to learn how customers and members feel, their perspectives of the brand, what their expectations are, and if there are any...Read More

2024 Trends: Kobie on Breaking Down Silos To Build Better Customer Loyalty Programs and Managing Data

  • February 14 2024
  • Resource: Daily News
  • Mark Johnson, Loyalty360

In business for more than 30 years, Kobie delivers loyalty services and technology for some of the world’s most successful brands. With a mission to grow enterprise value through loyalty, Kobie partners with clients in retail, FI, travel...Read More

Holiday Shoppers: What Can Brands Do To Retain Customer Loyalty in a Challenging Economic Season?

  • October 12 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

While holiday promotions have long been a staple of retail strategies, savvy marketing and loyalty teams have discovered that these festive campaigns can offer more than just a seasonal sales boost. They can become a gateway to year-round customer...Read More

Digital Engagement: Transforming Customer Loyalty

  • September 18 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Leveraging digital channels to meaningfully engage customers has become critical for brands to thrive. Interacting in “the digital space” allows brands to deepen relationships with customers by demonstrating through personalization...Read More

New Data and Privacy Regulations in the U.S. Will Impact Brands — Are They Ready?

  • August 21 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As governments enact new data privacy laws and set forth regulations to protect consumers, some brands remain unprepared to meet the new requirements — unsure of what they must do to remain compliant and where to begin. With challenges...Read More

Private-Label Credit Cards (PLCC): Loyalty Strategy Experts Weigh In

  • August 02 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As brands look to differentiate and enhance their customer loyalty programs, private-label credit cards (PLCC) are an attractive strategy to build strong connections with program members. The customer insights leveraged on both the brand and...Read More

Loyalty360 Announces 2023 Loyalty360 Award Winners at Loyalty Expo

  • May 15 2023
  • Resource: Daily News

Loyalty360, The Association for Customer Loyalty, is proud to share the winners of the 2023 Loyalty360 Awards, which were announced on May 10 during Loyalty360’s Loyalty Expo in Orlando, Florida. The awards recognize brands that...Read More

Loyalty360 Announces Winners for 2023 Best in Class Awards

  • May 10 2023
  • Resource: Daily News

The Loyalty360 Best in Class Awards Recognize Loyalty360 Members Across 11 Categories  Loyalty360, the Association for Customer Loyalty, announced the winners for its Best in Class Awards. The awards were presented in a ceremony on May 8...Read More

Proven Strategies Behind Building Successful Brand-to-Brand Partnerships

  • November 14 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Brand-to-brand partnerships are a significant area of interest for organizations looking at new ways to engage customers. However, it seems to be an area where there is either great success or great struggles for marketers. The way a brand...Read More

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