Challenges of Measuring Emotional Loyalty and Fostering Unified Support

  • July 21 2022
  • Resource: Daily News

When determining whether or not to incorporate an emotional loyalty program into an overall customer loyalty and marketing strategy, businesses need to be savvy about not only what their customers want and need, but what will encourage cooperation...Read More

Challenges of Building Emotional Loyalty in Changing Customer Landscape

  • July 15 2022
  • Resource: Daily News

Many businesses are incorporating emotional loyalty plans into their customer loyalty strategies; however, with the ever-fluctuating changes in consumer behaviors, it is challenging for brands to know the best approach to building the relationship...Read More

You Can’t Measure Happiness, but You Can Measure Success – Financial Metrics for Customer Loyalty Strategies

  • June 22 2022
  • Resource: Daily News

Acquiring internal support for customer loyalty programs and strategies can be a challenge for any brand. When it comes to adding new technology, functionality, or program benefits, marketers must work across brand teams to secure buy-in and...Read More

Focusing on Customer Experience is Foundation for Building Emotional Loyalty

  • May 03 2022
  • Resource: Daily News

While analyzing data to determine a customer’s buying patterns is elemental to building a loyalty program, it is just the beginning. Customers want more than savings and coupons; they want to be heard. In today’s markets, it is more...Read More

How Brands Can Overcome Apple’s New MPP Rules to Continue Engagement

  • January 18 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

With almost 40% of all people checking their emails on an iPhone — the single largest platform ahead of Gmail’s 27% — there is an obvious concern when Apple makes a change to its mail software. And that is precisely what the...Read More

The Goal of Personalization Getting Tougher for Brands

  • January 11 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Coming out of the 2021 Loyalty Expo, personalization was one of the top trends mentioned during presentations, the Loyalty360 Awards, and brand-member sessions. Recently, Loyalty360 hosted a brand-only digital roundtable focused on...Read More

Customer Loyalty Key Drivers and Trends for 2022

  • January 04 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As 2022 kicks off, marketers, loyalty teams, and supplier partners are diving into a new period of customer loyalty plans and projects. A new year always brings additional opportunities, but in the world of customer loyalty, it can be difficult...Read More

Farrah Shultz, Kobie Marketing Talk Emotional Loyalty at Loyalty Expo

  • December 01 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

It’s been an exciting journey for Farrah Shultz to become Senior Director of Business Development for Kobie Marketing. Starting as a music major trained in classical opera and shifting to a retail-heavy career for 15 years, Shultz found...Read More

Future-Proofing Fuel and C-Store Loyalty Programs

  • November 19 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Studies have shown that new consumer habits form in 90 days or less, meaning consumers are always looking for different ways to spend their time and money. During the pandemic, consumers’ habits changed even quicker. A recent Wells...Read More

How Financial Services Brands Can Deliver Real-Time Personalized Interactions

  • November 11 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

In everyday transactions, brands stand to gain much more than just profit. They can increase their understanding of the consumer through personalized engagement,  but it’s a tough line to toe. As digital offers and advertisements flood...Read More

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