Customer Data: Liability Before Asset

  • September 05 2018
  • Resource: Research And Reports
  • The Kobie Team

Trust that personal data will be handled appropriately is gaining in importance as a brand differentiator. While companies are becoming increasingly effective at collecting and harvesting customer data to enhance the customer experience and drive...Read More

Kobie Quarterly Review: Financial Services Edition

  • September 23 2014
  • Resource: Research And Reports
  • Kobie Marketing

Every quarter, Kobie meets with banking clients and financial institutions to discuss loyalty trends and innovative ways to drive activation and usage, increase share of wallet and decrease churn while providing newup-sell and cross-sell...Read More

Omnichannel Loyalty: Designing the Ultimate Customer Experience

  • June 14 2012
  • Resource: Research And Reports
  • Kobie Marketing

Omnichannel marketing is the fundamental practice of providing a seamless marketing experience across all mediums possible, engaging consumers with the right message at the right time on the right channel. Unlike traditional rewards programs...Read More

Implementing and Measuring a Customer Centricity Framework

  • June 14 2010
  • Resource: Research And Reports
  • Kobie Marketing

Delivering Superior Customer Experiences Without a framework to create, continuously evolve, and ensure a unified customer experience, a company’s best intentions in marketing, loyalty programs, employee involvement, product development and...Read More

Kobie Quarterly Review: Retail Services Edition

  • January 13 2015
  • Resource: Research And Reports
  • Kobie Marketing

In a world where the best deal is only a Google search away, retailers are struggling to keep customers coming back. This is especially true for brick-and-mortars that have taken a hit from the rise of ecommerce and practices like...Read More