Acquiring internal support for customer loyalty programs and strategies can be a challenge for any brand. When it comes to adding new technology, functionality, or program benefits, marketers must work across brand teams to secure buy-in and support to ensure success. However, customer loyalty-focused marketers may have difficulty obtaining support without the right metrics and KPIs, especially from their finance teams.
As brands look to move beyond transactional customer loyalty efforts and programs, success is measured and defined in....