Using Mobile Technology to Enhance the Customer Experience a Key Focus for RLHC
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In June Red Lion Hotels Corporation officials launched the RLH Magazine−a full-color, quarterly publication for the company’s hotel owners, corporate associates, and prospects−to significantly enhance the customer experience. Now, RLHC can tout its exciting technological advances that include new check-in, check-out, and digital key applications in its new magazine. “The goal of these new technological advances is to enhance the guest experience, by simplifying and reducing friction in the guest interactions....

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