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Tim Hortons, the largest quick-service restaurant chain in Canada, announced it will be changing its rewards program, which has attracted nearly 8 million active members since its launch in March 2019.
The Tims Rewards program will shift to a points-based system, and members can earn 10 points for each purchase and redeem points for a wider range of menu items. With the current program, customers earn a free coffee, tea, or baked good after every seventh purchase. The program changes will go into effect on February 26.
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