Loyalty360 Reads: February 12 | Domino’s Stores Raise $10 Million for St. Jude Children’s Research Hospital, REI Building Outdoorsy HQ, and More

Corporate Social Responsibility
Domino’s Stores Raise $10 Million for St. Jude Children’s Research Hospital
Domino’s concluded its 16th annual St. Jude Thanks and Giving campaign in January, raising $10 million to support St. Jude Children's Research Hospital. The record-breaking campaign ran for 11 weeks, through Jan. 5, 2020. After making a commitment in 2015 to raise $35 million in eight years for St. Jude, Domino’s met and exceeded that commitment during the 2019 campaign. “St. Jude and the annual Thanks and Giving campaign are integral parts of the culture of Domino's, and fulfilling the commitment to St. Jude three years early is evidence of that,” Ritch Allison, Domino's chief executive officer, said in a company news release. “I am grateful to our franchisees, store team members and, of course, our generous customers who made this happen.”
 
 
Retail
Outdoor Retailer REI Building the Most Outdoorsy HQ Ever
Recreational Equipment Inc. is building a new headquarters in a Seattle suburb that is blurring the boundaries between office and nature. Planned to open this summer, workers will be able to walk from one room to the next through outdoor staircases and bridges. A rooftop terrace or a fire pit in a courtyard full of native plants can be locations for group meetings. Skylights and oversize sliding doors will let in the sun and air.
 
Under Armour expects shipping delays and is taking a sales hit because of deadly coronavirus
Under Armour expects to take a hit because of the coronavirus outbreak in China, citing shipping delays and obstacles in obtaining certain fabrics for its athletic apparel. “We think it’s reasonable to expect industry-wide delays in terms of delivery around the world — including potentially missed shipment[s] and service windows, and the need for increased air freight and additional measures at ports that could create unforeseen congestion,” CEO Patrik Frisk told analysts Tuesday morning, according to a CNBC report.
 
 
Customer Experience
Mars Wrigley Introduces Sweet New Concept for Third Annual Sweet ReTREAT
Mars Wrigley US, makers of M&M'S, TWIX, SNICKERS, SKITTLES, and many more, announced it is bringing back its Valentine's Day pop-up Sweet ReTREAT. “On February 12 and 13 at 579 Broadway in New York City, Mars Wrigley will partner with social networking platform Bumble to encourage consumers to treat themselves while exploring new ways to connect,” according to a Mars Wrigley release. Sweet ReTREAT will be open on February 12 from 4-8 p.m. ET and on February 13 from 12-8 p.m. ET.
 
Stella Artois Celebrates Valentine’s Day and Savoring Life Together with “The Life Artois”
Stella Artois is launching “The Life Artois,” an “illustrative look and style encouraging people to slow down, look up and savor time spent with those that matter most,” according to a brand release. The brand believes there’s no better occasion to introduce this than Valentine’s Day. “For us at Stella Artois, savoring the good life is never too far away and Valentine’s Day is the perfect occasion for Stella to celebrate coming together, being fully present and raising a toast to the ones you love,” Lara Krug, VP of Marketing, Stella Artois, said in the release.

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