KIRKLAND, Wash.—Hipcricket, the one-stop mobile marketing and advertising company, today announced that Speedway Motorsports, Inc.’s premier racing facility, Texas Motor Speedway, has chosen Hipcricket to develop highly targeted, personalized mobile marketing campaigns geared towards attracting new fans, specifically those in the younger demographic. Texas Motor Speedway will also use Hipcricket’s cloud-based HIP 7.0 platform to ....