During the JPMorgan Gaming, Lodging, Restaurant and Leisure Management Access Forum earlier this month, Scott Maw, Chief Financial Officer and Executive Vice President at Starbucks, talked extensively about the role of personalization and its impact on brand loyalty.   “What we have driven over the past several years is significant growth and, over the last couple of years, almost all of our same-store sales growth from those customers that we have digital relationships with and those that are in our Starbucks Rewards program....

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