DAILY NEWS

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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Baesman Offers Advice on Data and Loyalty

Baesman Insights & Marketing is a full-service loyalty marketing agency that captures and manages customer data to generate insights, build...

Research & Reports

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Loyalty360 Executive Perspective: Personalization

Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers...

Article & Blogs

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Time, Effort & Expertise Impede Personalization

Most marketers see data as the primary impediment to targeted marketing -- and with good reason. Data can be unwieldy, challenging to collect and...

Multimedia

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Baesman Customer Expo 2018 - Executive Perspectives in Review: A Current Look at Loyalty Differentiators

This session, moderated by Mark Johnson, will cover vital topics from the Executive Perspectives series with the Baesman Insights & Marketing...

In-Depth Exclusives

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Loyalty360 In-Depth Exclusives are 1-on-1 interviews with industry leaders in the customer loyalty space. Each interview is unique to Loyalty360, and contains brand insights that can’t be found anywhere else.

Customer Loyalty Needs Consistent Attention

“The biggest challenge that brands face today in creating measurable customer loyalty experiences is retaining value throughout the member...

Press Releases

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Loyalty360 In-Depth Exclusives are 1-on-1 interviews with industry leaders in the customer loyalty space. Each interview is unique to Loyalty360, and contains brand insights that can’t be found anywhere else.

Loyalty360 Welcomes 2 New Members to Association for Customer Loyalty

Eleven total companies begin or renew their partnership with Loyalty360 Loyalty360, the association for customer loyalty, is pleased to announce...

Analyst Reports

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Loyalty360’s Analyst Reports are designed to help brands and marketers navigate the plethora of vendors and providers in the market that support customer loyalty, customer experience and customer engagement strategies in any capacity.

Loyalty360 Analyst Report | Baesman

Baesman Insights and Marketing is a privately held, nationally-recognized provider of marketing strategies and cross-channel execution. The agency...

Featured Technology

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The Featured Technology page highlights some of the most impactful, innovative and effective tools and technologies in the market today for helping companies engage and retain customers.

Loyalty360 Featured Technology | Baesman

Baesman Insights & Marketing offers marketing services based on data-driven insights. Its team of former brand-side marketers helps clients...

Webinars

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Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

Loyalty360 Executive Perspective Webinar: Personalization

Webinar to be presented on December 6, 2018 at 1PM ET>> Register Now Join Loyalty360 and Baesman Insights & Marketing as we dive into...

Baesman

About Baesman Insights & Marketing Baesman Insights & Marketing creates enterprise loyalty programs that develop deep, lasting relationships with your most valuable customers.   As former brand-side marketers and loyalty experts, we understand your needs and help you to achieve your goals with minimal disruption and maximum...

Our Members

Evan Magliocca ,
Marketing Manager

Jeff Sopko ,
President

Kim Welther ,
Vice President

Susan Stein ,
Account Manager

Contact

Jeff Sopko
President, Insights & Marketing
614-771-2300
[email protected]

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