Small shopkeepers in UK towns targeted for mobile NFC rewards programme
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The Association of Town & City Management (ATCM) has signed an exclusive agreement with MoLo Rewards to give local independent shops the same mobile phone and smart card capabilities as the majors. Using Near Field Communication (NFC) contactless capabilities now being built into mobile phones (which works the same way as London Transport's Oyster Card) the technology created by market leader MoLo Rewards connects people with their local town centre shops and others. As part of the ATCM's mission to improve town and city....

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