Skullcandy is enhancing the customer experience with the launch of its Soundlab rewards program. Beyond a loyalty program, Soundlab is designed to bring fans closer to the brand through a new creative campaign.
Soundlab members also gain access to various perks, including free shipping, exclusive offers, early access to new products, and special events. Members earn one point for every dollar spent. Just by signing up for the loyalty program, members receive 25 points. Members can also earn five points for following Skullcandy on Instagram or TikTok, 15 points for creating a customer profile, and 20 points for leaving a review. For every 100 points accumulated, members receive $20 in rewards, which can be redeemed at Skullcandy.com.
Skullcandy VP of Global Ecommerce + Growth, Evin Catlett, said, “We're thrilled to provide consumers with even more exciting reasons to visit Skullcandy.com, including exclusive perks, early access to products, and insider connections to the Skullcandy brand. This level of value and access is rare in the audio space, and we're excited to offer it to our most loyal fans to celebrate their ongoing dedication and enthusiasm.”
The program also gives members an insider’s look at Skullcandy’s creative process, offering behind-the-scenes content highlighting the brand’s commitment to product testing and refinement. The whimsical video features a “Willy Wonka-esque” ride that gives members a sneak peek into Skullcandy’s innovative subterranean labs. In the video, Skullcandy introduces the new Plasma colorway for the Crusher ANC 2 True Wireless Headphone.
Justin Regan, VP of Marketing at Skullcandy, said, “Soundlab is an exciting leap forward in how we connect with our loyal fans. Think of it as a golden ticket to our own Willy Wonka-style lab where all the magic happens. Our ambassadors and network of friends are the behind-the-scenes scientists creating the fun and infusing the essence of 'candy' into Skullcandy.”
The Soundlab video launch features Skullcandy’s refreshed Ambassador Team, with notable names from the surf, skate, and snow cultures, including Una Farrar, Mason Silva, Stafhon Boca, Kennedi Deck, Jill Perkins, Reid Smith, and Parker Szumowski. Content creators London Lazerson and Amanda Quach also have roles in the video.
Watch the creative and whimsical Soundlab video here: https://www.youtube.com/watch?v=Ny-IcVu-yE8
Read more on Loyalty360:
Qatar Airways Launches AI-Powered Ad Campaign Featuring You as the Star
e.l.f. Cosmetics Releases “Get Ready With Music, The Album” and Increases Customer Engagement in e.l.f. Community
PayPal Taps Will Ferrell in New Campaign Promo