Qatar Airways has introduced an innovative global advertising campaign called the "AI Adventure" film, showcasing its commitment to immersive customer experiences. This campaign marks a first in the airline industry, allowing viewers to become part of the film using advanced artificial intelligence (AI) technology, which will facilitate an accurate depiction of the viewer’s appearance right down to their skin tone and facial features. Viewers can choose from various scenes in the film to make themselves the star of the film.
Qatar Airways Group CEO Engr. Badr Mohammed Al-Meer spoke about the airline’s objective: "At Qatar Airways, we go beyond simply meeting customer expectations - it's about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences.”
Babar Rahman, Qatar Airways Senior VP of Global Marketing & Corporate Communications, added: “With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation. Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalized connections with our audiences, ensuring every moment is truly unforgettable.”
Qatar Airways continues to lead the aviation industry with its excellence and innovation. The airline was named "World’s Best Airline" for a record eighth time in 2024 and continues to win numerous awards for its business class and services.
Watch the promotional video for “AI Adventure” on YouTube and click the click to star in your own AI adventure: https://www.youtube.com/watch?v=qTeLp1McNRU
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