SDL has acquired bemoko, a supplier of mobile web solutions that optimize the user experience across all mobile devices. Since it was founded in 2007, bemoko has been the vanguard of mobile and omni-channel web delivery technology, delivering award-winning mobile and multi-channel web solutions for large brands in the U.S. and has helped major U.K. brands place mobile at the forefront of their sales and marketing strategies.
Ian Truscott, Vice President Product Marketing, SDL Content Management Technologies Division, told Loyalty 360 that SDL realizes that the mobile customer experience is moving beyond simply reproducing a website onto the smaller screen.
“There is a deeper trend of ubiquitous access to the Internet that will drive our customers to the need to take an omni-channel or one web strategic approach to providing a consistent customer experience across all digital touch points,” Truscott said. “Providing an omni-channel channel customer experience is not just about publishing content to multiple devices, it’s about maintaining a seamless, consistent conversation as the customer moves between digital touch points, using whatever device comes to hand. This requires a common content platform and an intelligent delivery tier rather than the silo mobile strategies and technologies that are so prevalent today.”
Truscott said the acquisition of bemoko supports SDL’s existing capabilities to deliver dynamic mobile content, and will “enable our customers to deliver a consistent digital experience simultaneously across multiple channels.”
SDL acquired bemoko, Truscott said, to acquire technology that will provide a content delivery infrastructure that is device and channel agnostic, including social media channels.
“What this means for our customers is that they will be able to more easily operationalize the publication of content to multiple devices and channels and have the agility to add new devices or new social media destinations to support their CXM strategies,” he said. “This brings mobile and social into the mainstream content publication function within the organization – rather than as we see today, folks grappling with a mish-mash of add-ons, experiments, agency outsourced or siloed projects.”
SDL’s customers will receive a more consistent mobile experience – one that remembers their recent interactions as they move between digital touch points, Truscott said.
“SDL sees mobile as a core requirement of content delivery, while our competitors largely grapple with mobile as a non-core feature that they deliver through bolt-ons and integrations,” Truscott said. “The bemoko acquisition allows SDL to leverage its content targeting, personalization, campaign management, and customer analytics functionality.”
SDL has more than 1,500 enterprise customers, 400 partners, and a global infrastructure of 70 offices in 38 countries.