Retailers are being encouraged to fight the showrooming trend this Christmas shopping period with the very technology that makes showrooming possible.
Andrew Lowe, founder of the Pointpal mobile loyalty and rewards platform, says retailers can fight back against the showrooming trend with digital coupons and other store-linked incentives – all delivered instantly in-store via mobile.
‘More than 50 percent of Australians have a smart phone. If Australia follows the predicted trends* in the US, more than half of those....