Your customers want to be rewarded for their loyalty. But most don’t want to be rewarded sometime in the future. Today’s consumers want their loyalty rewards to be instantaneous.
Consumers don’t want to sign up to loyalty programs that require them to spend months saving up enough points for a battery operated torch that they don’t really want.
Instead, almost half (47%) of consumers surveyed by Mintel said they were more motivated to join loyalty programs that provided instant gratification, such as cashback....