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United Dairy Farmers Makes Emotional Connection with Loyalty Program Members
As part of its evolving U-Drive loyalty program, United Dairy Farmers (UDF) is focusing on making emotional connections with customers. The Cincinnati, OH-based convenience store chain has implemented campaigns that feature three tenets of being personal, exclusive, and unique.
Moving beyond initial transactional value into an emotional connection helps UDF drive more engagement with the program. With its recent changes to the U-Drive loyalty program, UDF has seen a 28.8% increase in gallons of gas sold, a 17.8% increase in member spend, and a 5.9% increase in store visits.
FastLane Adds Car and Truck Wash Subscription to Loyalty Program
FastLane, the convenience store chain operated by Warrenton Oil Company, added a new car and truck wash subscription service to its FastLane app and loyalty program. The new service is designed to build incurring revenue for the brand and its 59 locations across Missouri.
Members will have access to several different car wash packages and the region’s first automatic truck wash, offering owners of trucks, campers, or fleets the convenience of an automatic wash. Car washes offer convenience stores a high-margin, low-labor source of revenue.
Walmart Connect Expands In-Store Advertising Format
Walmart Connect — the retailer’s U.S. advertising division — will expand its test of in-store advertising formats. The service experienced significant growth during the COVID pandemic with its digital ad formats and channels.
Now that Walmart customers are returning to mostly in-store shopping, Walmart will add more traditional marketing formats to its Walmart Connect services. The retailer ran in-store demos of Connect in April at 25 stores. The goal of the new test is to launch Connect in 1,000 locations by the close of the year.
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