HEINZ® is launching the United States of Saucemerica collection featuring limited-edition condiment packets inspired by the 50 states. Fans who collect the packet designs can enter a giveaway for a chance to win $500,000 worth of prizes, including a grand prize of $100,000 in cash.
Fans who want to participate can submit a photo of each different packet they collect in their Saucemerica account:
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Visit www.saucemerica.com and register for an account
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Log into your account and visit the Saucemerica Hub
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Click add to collection and select the state for which you want to upload your packet photo
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Upload your photo and click “send it”
With each state packet users submit, their “Saucemerica Map” will be updated to show their submission was accepted. Additionally, users can play the “Take a Spin Around America” game on the website for a daily chance to win one of 1,000+ instant prizes.
“From art to coins, stamps, and more, collecting culture has become a popular practice with devoted fanbases,” says Devaang Sibal, Brand Manager, HEINZ Away from Home. “But perhaps the most unexpected collectible is the HEINZ packet. An iconic on-the-go staple, HEINZ® fans everywhere collect packets in their homes, bags, and cars, to ensure they are always on hand in case of a condiment conundrum. With the Saucemerica Collection, we are excited to pay homage to this fan behavior with the unique hometown pride-evoking designs and multiple chances for fans to win prizes.”
The Saucemerica campaign is part of HEINZ®’s first global creative platform, “It Has to be HEINZ.” The platform celebrates the brand’s fans and the irrational love they have for its products.
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