Loyalty programs are becoming more intricate set pieces for marketers from a retention and sales strategy perspective, according to Emily Rudin, Chief Customer Officer for CrowdTwist.   Loyalty360 talked to Rudin about her thoughts on trends and technologies to watch for among loyalty marketers in 2018.   Can you talk about the trends and technologies that will provide loyalty marketers the opportunity to make the most impact in 2018? Rudin: First, loyalty programs are going to be even more important for companies from a....

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