Loyalty360 talks to a plethora of experts in the loyalty industry on a weekly basis and one of the compelling questions we like to ask is: How are customers changing and how can companies adapt to these changes to gain optimum engagement and loyalty?
Andy Sperry, VP of Marketing for The Renew Co.—which owns Magazines.com and NaturalHealthyConcepts.com—offered Loyalty360 his intriguing thoughts pertaining to that question.
“The primary change is that they expect to be treated on a 1-to-1 basis,&rdquo....