Novitaz, makers of a line of customer loyalty cards powered by film-thin batteries that enable location tracking, announced today that the company has joined the Dash7 Alliance, a consortium of companies using a wireless data transmission technology that allows data to be sent from indoors, through cement or water, and bent around impermeable metal surfaces.
The organizations say that the technologies brought together will allow everything from opt-in personalized commercial offerings pushed to a customer’s phone to....