Beauty brand Julep is using SMS to build up its Mobile Insider database and enticing consumers to opt-in with a 50 percent-off offer.
The company ran an email campaign to get the word out about the promotion. SMS is an ideal channel for marketers to use to drive revenue and repeat customers.
“Breaking through the email clutter, at a 98 percent open rate we know customers want our content,” said Jane Park, founder/CEO of Julep, Seattle.
“We want to be wherever the customer is – and increasingly that&rsquo....