Please enter your username or the email address associated with the account so we can help you reset your password.
Hooters is teaming up with auto racer Chase Elliott for a virtual chicken tender brand that has launched at nearly 200 restaurants. The company, which calls itself “The Official Home of Race Fans,” and the NASCAR champion have introduced Chase Elliott’s Chicken Tenders. The initial locations are offering the menu exclusively on the DoorDash, Grubhub and Uber Eats delivery platforms.
“I’m excited to launch a menu that fuels fans’ love for delicious Hooters chicken, starters and sides,” Elliott said in a statement. “I have the best fans in the world, so I know they will enjoy trying this cool new concept and make an order for race day or during the week like I do.”
The Chase Elliott’s Chicken Tenders, sides such as waffle fries or tots, plus additional boneless wings, chicken sandwiches, buffalo chicken salads and beverages will also be available in the virtual restaurant, along with select appetizers.
“Virtual concepts have been an important part of our off-premises growth strategy since 2019,” said Marc Butler, Hooters senior vice president of strategic planning and off-premise. He added that including Elliott in the virtual concept would help Hooters create greater brand awareness, attract a new audience and grow the business.
At launch, DoorDash users can save up to 30% on their first order by using the code NASCAR30.
More from Loyalty360 featuring Hooters:
Thank you for signing up, please check your email for more information.