The Voice Enters the Metaverse with Web3 Loyalty Program
The Voice television show has entered the metaverse. ITV Studios announced that it has granted exclusive rights in the metaverse for the talent show to the Virtual Brand Group (VBG). The two companies will collaborate to develop, build, and operate The Voice in the metaverse.
Voice fans will get the opportunity to engage with the show in the online community and be part of their own musical journey. Features include a web3 loyalty program and fan journey that connects....