Loyalty360 Reads: June 6: Accor’s Exclusive Loyalty Event, Mountain Dew and Hooters Rewards Partnership, HelloFresh Launches Contest with Universal Pictures Minions, and More

Accor Partners with Paris Saint-Germain F.C. for Exclusive Loyalty Experience
Accor is offering an exclusive experience for members of its loyalty program – ALL. Partnering with Paris Saint-Germain F.C., loyalty members will have the opportunity to play a match against former players of the Paris soccer team.

The Limitless Experience is available through ALL Reward points and includes a meet and greet, soccer match, and dinner and evening reception at the hotel.

Mountain Dew and Hooters Launch Rewards Partnership 
Mountain Dew has partnered with Hooters stores to launch the DEW x Hooters Wingman Weekend Sweepstakes reward. Guests will also be awarded collectible “wingman cup” and food and drink specials.
By scanning an in-store code or visiting online, guests can enter to win a weekend getaway for two to Florida, Las Vegas or Bristol, Tennessee.

HelloFresh Launches Minions Pizza Kit and Sweepstakes
HelloFresh has partnered with Illumination’s Minions with a new Minions Pizza Kit. Guests who purchase the pizza kit will also receive two movie tickets to see the new Minions: The Rise of Gru.

The company is also launching a Minions Pizza Challenge with three grand prize winners to be awarded a year’s supply of HelloFresh meals and a new kitchen gadget inspired by the movie. To enter, consumers share their Minions Pizza Kit creations on social media (Twitter, Instagram, Facebook) or upload on the website.

Hyatt Continues Social Commitment to LGBTQ+ Community
Hyatt is showing continued support for the LGBTQ+ community by offering curated Pride-inspired experiences that include up to 20% off qualifying hotel stays with the code “PRIDE” at select locations.

“As a ‘Best Place to Work for LGBTQ+ Equality’ honoree by the Human Rights Campaign Foundation for the 18th year in a row, we believe that change starts from within, and we are committed to creating safe and welcoming experiences for our colleagues at Hyatt as well as our guests and World of Hyatt loyalty members,” said Joan Bottarini, Chief Financial Officer, Hyatt.

Hyatt is proud to have a large presence at this year’s celebrations in New York City fulfilling its three-year commitment to NYC Pride at the Platinum Sponsor level. Select Hyatt properties in New York City will also offer one-of-a-kind experiential offerings.

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