Approximately Half of U.S. Consumers with Smart Phones Used Them to Locate Stores, Find Products and Compare Prices
The Line Between Online and In-Store Shopping is Blurring
BOSTON—Findings from a new GfK Roper Poll, conducted on behalf of SapientNitro, part of Sapient (NASDAQ: SAPE), demonstrate that American consumers are increasingly empowered by their mobile devices when it comes to researching products and finding the best prices while holiday shopping....