How do you rack up $324 million in sales in your first year of business? Easy. Just make an ice cream that doesn’t make you fat.
That’s what Halo Top did. The low-calorie ice cream—which ranges from 240 to 360 calories per pint—did so well in its first year of business that its sales surpassed the next five new food brands combined, putting the brand at the top of IRI Worldwide’s 2017 New Food and Beverage Product Pacesetters list.
The Chicago-based market research company annually benchmarks....