Since Airbnb took flight in 2010, it has taken a disruptive chunk out of the traditional hospitality industry business model, and Marriott International is taking a new approach to combat its competitor: If you can’t beat them, join them.
The hotel giant announced this week it was entering a six-month trail agreement with the London-based homestay property-management company Hostmaker.
Hostmaker also books a collection of more than 1,500 homes for Airbnb, HomeAway, Zoopla, Booking.com and Rightmove. Marriott....