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Customers at 15 Harrisburg, Pa., area GIANT Food Stores can use their smartphones to play GIANT’S Snowflake Search, an augmented reality (AR) interactive game designed to engage and entertain children during their trip to the store.
After scanning a QR code located on in-store signage with a smartphone, a snowman then will tell customers to look for six unique snowflake signs. Finding a snowflake will initiate an interactive character surprise on the phone – such as “a polar bear juggling clementines and bananas....
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