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This is the second installment of our Q&A with Matt Simon, Vice President and Chief Marketing Officer for GIANT Food Stores. You can read the first part here.
How is your relationship with CPGs?
Without our CPG partners, we really don’t work. Part of loyalty is not only the retailer brand, but the brand from the shelf. They really go hand in hand; it’s not an either-or.
When it comes to loyalty and being personalized and targeting, CPGs are ready....
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