The final session of the 2019 Customer Expo, which ran from November 11 to 13 in Indianapolis, Indiana, broke from the usual presentation structure to feature a lively discussion between Emily Mikus, Director of Loyalty and Shopper Marketing at GIANT Food Stores, and Mark Johnson, CEO and CMO of Loyalty360. These two thought leaders discussed how GIANT is dealing with the challenges that brands across industries face: changing customers, improving engagement, and adapting rewards programs to stay relevant to customers’ needs, among....