In the 2019 Loyalty Landscape Report, 60 percent of brand representatives responded that they planned on making enhancements to their companies’ programs in the next year. This tells us that marketers see a great need to evolve to meet customer desires. This need for change makes sense because technology and its effects on customer behavior move at a blinding pace.   However, even if keeping programs fresh and relevant is an imperative, marketers still face a significant....

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