General Mills will partner with American Farmland Trust and Rodale Institute to accelerate regenerative agriculture techniques across key regions in California and the Northern Great Plains. Alongside the partnerships, the company will launch several new initiatives to protect the planet and support farmers.
The American Farmland Partnership will pair LÄRABAR with The Women for the Land program to provide $80,000 for education and research into soil health and water outcomes in California. The Rodale Institute partnership will provide organic farmers in General Mills’ supply chain with practical technical assistance form Rodale Institute’s organic consultants.
“As a global food company rooted in agriculture, we’re dependent on natural resources, like organic wheat for our Annie’s macaroni and cheese and almonds for our LÄRABAR products, among others,” says Jon Nudi, Group President, North America Retail at General Mills. “We’re focused on regenerating our planet and protecting the food supply for future generations. By partnering with organizations like Rodale Institute and American Farmland Trust, General Mills and its brands further our commitment to regenerative farming and standing for good.”
Additionally, General Mills will launch the Grow for Good initiative, donating $5 from every $35 purchased to the participating partner of the shoppers’ choice.
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