Loyalty360 Reads: August 18 | General Mills Unlocks Mobile Rewards; Shop for Abercrombie & Fitch at Zappos; and More

General Mills Unlocks Mobile Rewards with Back-To-School Campaign
Fooddive.com says that General Mills started a mobile-based campaign that offers students and schools a chance to win rewards during back-to-school season. The marketer of brands such as Cheerios, Yoplait and Nature Valley launched the "Unlock Brighter Futures" effort as part of its Box Tops for Education initiative to raise money for schools.

With more people shopping for groceries online since the onset of the pandemic, the campaign includes a new integration with retailers that offer delivery or curbside pickup. The change in shopping behavior has pushed consumer goods companies like General Mills to seek a greater share of people's online shopping baskets and replenish them automatically.
You Can Now Shop for Abercrombie & Fitch at Zappos
Footwearnews.com reports that Abercrombie & Fitch has teamed up with Zappos. Beginning this week, the e-tailer will be Abercrombie’s exclusive U.S. e-commerce partner.

Customers will now be able to shop denim and tops on Zappos.com. In addition, Abercrombie & Fitch is launching its first-ever footwear collection in collaboration with Zappos. The exclusive capsule was designed with Zappos as a consultant and features eight styles, including an ankle boot, stovepipe boot, court sneaker and strappy heel.
7-Eleven Teams with Minibar to Deliver Even More Booze to Your Door
Fastcompany.com reports that Food and grocery delivery services boomed during the pandemic as our purchase habits and expectations changed, and 7-Eleven has been getting in on the home delivery trend, too. Now the convenience store chain is launching a pilot program in select states that will see beer, wine, and even Slurpees delivered to your door within 30 to 60 minutes.

The company has announced a collaboration with Minibar Delivery, an independent marketplace for alcohol delivery, that will see select stores in Florida, Texas, and Virginia offer beer and wine delivery direct to customers’ homes. In addition to alcoholic beverages, the new pilot program will also allow 7-Eleven customers to order snack hits such as Slurpees, Big Bite Hot Dogs, chips, and pizza.
Moe’s Launches Line of Ready-to-Heat Burrito Bowls at Kroger
Moe’s Southwest Grill is releasing frozen, ready-to-heat burrito bowls that’ll be available at 1,950-plus Kroger locations nationwide.

Inspired by the bold flavors Moe’s Southwest Grill has to offer, four enticing varieties of bowls will be available for just $5.49 or $6.49 for people to enjoy quickly and easily at home or work.

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing