Loyalty360 Reads: July 22: General Mills Launches Loyalty Program, Cannabis Retail Loyalty Program, and More

General Mills Launches New Brand Loyalty Program
General Mills and Fetch Rewards announced the launch of the Good Rewards loyalty program. Good Rewards will provide members-only access to loyalty benefits and exclusive offers on the company's portfolio of more than 45 brands. Good Rewards is available in the Fetch app, which is free to download.

The app allows shoppers to accumulate rewards points by submitting pictures of any retail or grocery receipt. Points can then be redeemed for free gift cards, merch and more right within the Fetch Rewards app.

Fobi Launches Loyalty Program for Cannabis Retailers
Fobi announced the launch of Digital Loyalty and Member cards for the cannabis industry. The company also announced its first contract with Eggs Canna, a cannabis retailer in British Columbia.  Eggs Canna will utilize the digital loyalty offering to better engage with their customers and increase customer retention while helping them better conform to the regulatory restrictions around membership and loyalty programs for the cannabis industry.

Through the loyalty program, Eggs Canna will have the ability to message directly to their retail customer base via the lock screen on their mobile phones. This ability will be used to highlight upcoming events, featured products, educational messaging, promotions, price reductions and other relevant information. The digital member card and loyalty solution will deliver a seamless and dynamic personalized shopping experience while ensuring that all of their communications and engagement are compliant.

Topps Announces NFT Collection and On-Site Exclusives
Topps announced plans for an MLB All-Star Week including an NFT Collection sale, on-site exclusive NFT giveaway, and special prizes for engaging with the brand’s app-themed interactives. The NFT collection will be available for purchase as weekend festivities commence exclusively on ToppsNFTs.com, with card rarities ranging from Uncommon to Legendary.

Later this month, Topps plans to issue a NFT collection challenge, with special rewards collectors can receive. Fans who stop by the Topps booth at Capital One PLAY BALL PARK will also be eligible to commemorate their visit with a free exclusive NFT. Attendees will also be eligible to redeem a special Topps BUNT digital pack, which will be given out to those who successfully complete their interactive game sessions.

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