Safeway and PepsiCo are teaming up with Foursquare to reinvent the way grocery store shoppers think about location-based rewards and checkins. As part of the deal, Safeway has integrated Foursquare into its VonsClub loyalty program for a three-month pilot program that kicks off today.
The crux of the program is that VonsClub members can now link their Foursquare accounts to unlock PepsiCo rewards every time they shop.
Shoppers who link their accounts will earn instant Foursquare rewards on PepsiCo products — in the form of....