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Safeway and PepsiCo are teaming up with Foursquare to reinvent the way grocery store shoppers think about location-based rewards and checkins. As part of the deal, Safeway has integrated Foursquare into its VonsClub loyalty program for a three-month pilot program that kicks off today.
The crux of the program is that VonsClub members can now link their Foursquare accounts to unlock PepsiCo rewards every time they shop.
Shoppers who link their accounts will earn instant Foursquare rewards on PepsiCo products — in the form of coupons printed at the register — at the time of sale. Rewards are also personalized to the user and tied to the types of badges a Foursquare user has already unlocked.
The program is being tested at roughly 300 Vons grocery stores in southern California, as first reported by Fast Company.
Foursquare and VonsClub members can optionally select to have the system automatically check them in at the time of purchase, via VonsClub card swipe, and send out a shout on Foursquare when they unlock a reward.
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