Digital Advertising, Performance and Retention Solutions Will Be 70% of SMB Marketing Budgets by 2015, According to BIA/Kelsey

CHANTILLY, Va., Aug. 30, 2011—Small and medium-sized businesses will continue the recent trend of shifting their marketing budgets to digital advertising,  performance-based platforms and customer retention business solutions over the next five years, according to a new U.S. SMB Spending Forecast by BIA/Kelsey. This trend creates an increasingly large market opportunity for businesses serving SMBs and developing SMB tools. By 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from....