Effective loyalty programs have proven to be key differentiators for their respective brands, so much so that investments in customer loyalty budgets will increase in 2017, according to a new research report released by CrowdTwist and Brand Innovators. “While many brands are daunted by the roadblocks ahead, they are increasingly committed to making loyalty a priority by putting their money where their mouths are, with the majority predicting that their customer loyalty budgets will increase in 2017,” the report says. Geoff....

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