• Loyalty Expo

    April 27th-29th 2015

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  • Now Available: 

    brandbites: Volume 2, Issue 1

    Download Today

  • Featured Video

    Thought Leadership Series

    Phil Rubin, rDialogue

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  • New Philanthropic Partnership for Choice Hotels Heightens Customer Engagement

    By: Jim Tierney, Loyalty360

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loyalty360.org - the loyalty marketer's association

Loyalty360 is the professional association for loyalty marketers. We are committed to helping our members simplify the journey to customer loyalty. Members get access to our exclusive, market-driven and unbiased coverage of all facets of customer loyalty, including CRM, Customer Experience, Loyalty Programs, Brand Loyalty and Customer Engagement. Our members-only, peer-to-peer community enables members to connect with each other, network, share advice, news and insights.

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Loyalty360 and PunchTab Present: Using Customer Retention to Drive Sales Now

The domination of Amazon has changed everything. Now retailers are forced to verticalize, white label, and prioritize their own products over those of the CPG brands who, for so long,… Read More

Walgreens, Pittsburgh Steelers, MAACO to Present at Loyalty360’s 2015 Loyalty Expo

Loyalty Expo, powered by Loyalty360 – the loyalty marketers’ association, is scheduled to hold its eight annual conference on April 27 – 29, 2015 in Orlando, Florida. The 2015 Loyalty Expo… Read More

Loyalty360 and Verint Present: Customer Experience 101−Webinar Series, Part 1

Attention marketers! Customer Experience 101 class is now in session. On Feb. 17, 2015, at 1 p.m. EST, Loyalty360 will host a webinar titled, “Customer Experience 101 - Webinar Series, Part 1,” which… Read More

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Are You Interrogating Your Customers?

We’re well-intentioned. Really, we are. We Customer Experience professionals are passionate about customers and want to do everything within our power to improve their experiences. But in our rush to connect with our customers, we may actually be… Read More

User Experience is Disrupting the Financial Industry

New services are focusing on impeccable design in web, mobile, and broader support services to allow them to engage consumers in new ways. On the one hand, we are seeing services overcome the hurdles of expensive financial advice by promoting… Read More

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Research

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  • Differentiation through Outstanding Customer Experience
    Differentiation through Outstanding Customer Experience

    In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even…

  • The Loyalty Program Participant Profile
    The Loyalty Program Participant Profile

    Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren…

  • Making the Case for Preference Management
    Making the Case for Preference Management

    According to a recent Accenture survey, more than 70 percent of consumers prefer to do business with brands that use personal…

What You're Saying

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Nice job, Laura.  Adding 3rd party data to your customer file is table stakes in today’s marketing landscape.…
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As a long-time mycokerewards member and a marketing professional, I would urge you to look at some of members’ comments…
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hmm…ya sure it doesn’t have anything to do with you trying to make the C-cups proprietary? I think…
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