• Loyalty Expo

    April 27th-29th 2015

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  • CMO Challenge: An Executive Brief



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  • 2015 Loyalty360 Awards are Underway!

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  • Now Available: 

    brandbites: Volume 2, Issue 1

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  • New Philanthropic Partnership for Choice Hotels Heightens Customer Engagement

    By: Jim Tierney, Loyalty360

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loyalty360.org - the loyalty marketer's association

Loyalty360 is the professional association for loyalty marketers. We are committed to helping our members simplify the journey to customer loyalty. Members get access to our exclusive, market-driven and unbiased coverage of all facets of customer loyalty, including CRM, Customer Experience, Loyalty Programs, Brand Loyalty and Customer Engagement. Our members-only, peer-to-peer community enables members to connect with each other, network, share advice, news and insights.

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Best Western Will Share the Secrets of Its Award-Winning Loyalty Program during Loyalty360’s 8th Annual Loyalty Expo

Best Western has not only survived the hotel industry’s fierce competition for customer loyalty but has actually thrived. Find out why it works so well during a fascinating… Read More

MAACO Will Showcase the Power of Rebranding at Loyalty360’s 8th Annual Loyalty Expo

For years, the MAACO brand was synonymous with many things that customers didn’t really want to think about–car collisions and auto repairs. But when Jose R.… Read More

Elevate Engagement to Unlock the Potential of Your Loyalty Program

Loyalty programs can offer very compelling ways to build, nurture, and reinforce vital customer relationships. However, according to a commissioned study conducted by Forrester Consulting on behalf of Deluxe Rewards,… Read More

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Today’s Branches – Bigger Isn’t Always Better

As consumers, we’ve been taught that bigger—or more—is always better. More money. Bigger houses. Larger data plans. All-you-can eat buffets. However, this is not true when it comes to today’s banking branches… Read More

The Wanderlust Employee: Three Creative Ways to Keep Them Grounded

There are some people who never get the uncontrollable urge to travel. Staying within their comfort zone, often turning to a sedentary 9-5 job is fulfilling enough. While for others, imagining life behind a desk and in front of a… Read More

CMB Researcher in Residence: A Chat with Avis Budget Group’s Eric Smuda

Avis Budget Group’s VP of Customer Insights and Experience, Eric Smuda, sat down with CMB’s Judy Melanson to talk about Customer Experience, suppliers, and his work as a corporate insights executive. Eric, it&rsquo… Read More

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What You're Saying

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While cool, I think the whole scanning method should have been reversed. With the app scanning a unique receipt code,…

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While this data is fascinating, I think the analysis of this data if confused. These two statements are simply diametrically…

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@Joe Thanks for sharing. I couldn’t agree more with regards to research, both quantitative and qualitative, and relevance. If…