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loyalty360.org - the loyalty marketer's association

Loyalty360 is the professional association for loyalty marketers. We are committed to helping our members simplify the journey to customer loyalty. Members get access to our exclusive, market-driven and unbiased coverage of all facets of customer loyalty, including CRM, Customer Experience, Loyalty Programs, Brand Loyalty and Customer Engagement. Our members-only, peer-to-peer community enables members to connect with each other, network, share advice, news and insights.

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FreshPoint Launches New Website to Increase Customer Engagement

Websites now represent one of the major customer engagement touch points for any brand. What was once reserved almost exclusively for the brick and mortar storefront is now increasingly moving… Read More

J.D. Power Recognizes Omni Hotels & Resorts as a Model of Customer Experience Excellence

Omni Hotels & Resorts has never shied away from offering an exceptional customer experience. The international luxury hotel brand has always encapsulated the authenticity and uniqueness of local destinations, while… Read More

Starbucks and Lyft Drive Customer Engagement for Coffee Drinkers and Commuters Alike

It is a major part of the customer experience routine for millions of Americans everywhere. Some could scarcely even imagine functioning without it. And it often goes hand-in-hand with their… Read More

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Avoiding Pandora’s Inbox

Ahhh, the email inbox. A modern marketer’s potential Pandora’s Box. The drive to personalize and grab a reader’s attention is par for the course when it comes to contacting consumers. But you’ve… Read More

How the Mobile Wallet Fits Into Your Brand Loyalty Strategy

Smartphones have given consumers instant access to resources and apps that compare prices, offer customer reviews or even enable instant feedback from their networks all while standing in the retail environment. Now, mobile payment solutions are making it faster and… Read More

3 Ways A Mobile-First Approach Strengthens Your Brand

The average person checks their phone around 150 times per day, according to a study by Kleiner Perkins Caufield and Byers. This near-constant connectivity without a doubt impacts all of their habits and processes for decision-making -- including shopping. As a… Read More

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Research

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What You're Saying

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Thanks the post is really interesting one.As per as online shopping is concerned i don’t think that there…
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This article was worth reading and gave a clear idea of on-line shopping stores. I’m very much addicted to…
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Good idea but customers don’t want points.  We might as well issue Russian Rubles since at least they…
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