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  • State of the Industry

    Millennials and Their Brands: A Look at a One Generation’s Overwhelming Loyalty to Brands

    By: Nick Rojas

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Customers Expect Consistent Brand Experience Across Channels and Devices

Customers typically want their shopping experiences to be consistent and seamless, no matter where they are on if they’re on any mobile device. When it comes to the… Read More

Scottrade, Orbitz Hone in on Customer Experience Insight: 2014 Engagement & Experience Expo

Two Brands to Present Sessions on Customer Experience Insight and Customer Experience Initiatives Cincinnati, OH (PRWEB) October 21, 2014 Effective consumer insight starts with numbers. Fortunately for esteemed investment firm Scottrade, Inc.,… Read More

Loyalty360 and 360incentives Present: Harnessing Data: Driving Customer Engagement with Rebate Programs

Data without a plan of action is like a boat without water. Today’s companies are challenged not only by needing relevant customer data, but developing a plan of… Read More

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Exploring How to Get in Sync with Mobile Customers

Customers on a Mobile Journey Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and… Read More

Engine Oil in Nigeria: an Opportunity for Large Engine Oil Brands

GfK has mapped the market for engine oil in Nigeria and found that large engine oil brands have an opportunity to gain share in Africa’s most populous country. A majority of engine oil in Nigeria is sold at… Read More

Death By Data Silo

Knowing your customer is all about connecting the dots of information that represent your customer’s “footprint” across the digital spectrum. The more dots you have, the clearer the picture of your customer’s historical behavior,… Read More

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