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  • State of the Industry

    Don’t Make These 3 Mistakes When Launching a Retail Loyalty Program

    By: Erica Thompson Moran

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AT&T, United Way Build Customer-centricity and Engagement

Illuminating Sessions on Understanding Engagement through Behavioral Economics and Customer-centricity Perspectives Why do customers engage with brands? Customer experience can be a misleading term, because the “experience” is… Read More

Express, Red Lion Hotels Champion Customer Experience in Hospitality and Retail

In a time when it is increasingly easy for companies to use digital technologies as a crutch rather than a tool, providing memorable, sustained experiences for the customer is critical… Read More

Gallup, Loyalty360 to Share Research on Creating Emotional Bonds through Customer Experience to Drive Profits

For marketers, great customer loyalty begins with outstanding customer experience. For brands, the combination is a marriage that yields sustained financial success. At the 2014 Engagement & Experience Expo, Gallup… Read More

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The Cost of Doing Nothing With Your Marketing

If you’re a retail marketer, you’re constantly being bombarded by messages about how to drive traffic and increase sales. You’re probably being told that each customer contact should be viewed as a marketing opportunity… Read More

One Scary Stat that Proves the Importance of Preference Management

We’ve spent a lot of time in this space talking about preventing opt-outs through preference management - the active collection, maintenance and distribution of unique consumer characteristics, such as product interest, communication channel preference and frequency of communication. … Read More

Four Steps to Increased Employee Engagement

Research has shown that companies with highly engaged employees perform better financially and have higher customer satisfaction. Yet many organizations fail to provide employees with the four key elements for meaningful engagement: 1. Clear goals that are role-specific yet still tied… Read More

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Research

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What You're Saying

Yeah very good thought to upgrade and make its proper usage to increase customers value and satisfaction. fjackets
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What about Asia n Europe ,? How citi is doing?
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Customers buy Mercedes Benz not becos they like the brand but because they love the brand.the passion n love…
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