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LOYALTY 360

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Loyalty Today

Groupe Aeroplan Provides Details on Launch of Loyalty Coalition Program in Italy

By: Groupe Aeroplan
February 08

Groupe Aeroplan Inc. today announced details on the planned launch of its new coalition loyalty program in Italy bringing together a number of high-end commercial partners in the retail, service and financial sectors.

The corporation confirmed that it will launch Nectar Italia on March 1, 2010, in partnership with Oney Banque Accord, a leading financial institution with more than 6.2 million clients in Europe. Groupe Aeroplan will have a majority 75% ownership in the new program with Oney Banque Accord owning the remaining 25%.

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This Week in Loyalty

Year Two for Loyalty 360

By: Mark Johnson, President and CEO, Loyalty 360
January 27

Year two for Loyalty 360, the Loyalty Marketer’s Association, and we are expecting great things. 2009 was very interesting and we learned a lot since the launch of the association, Loyalty Management magazine, and our trade shows. We have seen our audiences grow in terms of web traffic and webinar attendance, and the interest in what we are doing overall continues to climb.  What was first a core focus on B2C loyalty programs has expanded into a customer-driven scope encompassing the B2B, channel, and employee engagement arenas.

Through all of this interest there seems to be...

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Association News

Karen Cambray Named Chief Financial Officer at Mall Networks

By: Mall Networks
February 08

Mall Networks, the leading provider of merchant-funded loyalty shopping solutions, today announced that Karen Cambray has been appointed the company's new Chief Financial Officer. Cambray brings more than twenty years of executive finance experience in early-stage, emerging technology companies to Mall Networks, where she will be leading the company's finance, legal and administrative functions. "Karen is an ideal addition to the executive team at Mall Networks. The breadth of her accomplishments and her years of experience working with emerging technology companies will be a great asset to the company," said Tom Beecher, President and CEO of Mall Networks.

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