Loyalty Today
LivePerson Intelligent Engagement Generates 299% ROI for ShopNBC
March 09
LivePerson, Inc., a provider of online engagement solutions that facilitate real-time assistance and expert advice, today announced key findings of a commissioned study, conducted by Forrester Consulting on behalf of LivePerson, illustrating the incremental value and benefits of a LivePerson intelligent engagement solution deployed at ShopNBC.com, the online companion of the ShopNBC television channel.
This Week in Loyalty
Building Customer Driven Organizations from the Bottom Up
By: Connie Hill, Vera Centra, Inc.
March 08
Company executive leadership needs to wake up and support their customer marketing teams!
It’s no secret to marketers that today’s customers expect more from the companies they interact with. The explosion of social media and rapid growth of new communication channels illustrates how customers expect to be deeply involved in both the company and community dialogue that shapes the products and services they use. They expect their voices to be heard before their dollars are received.
Association News
Physicians Mutual Expands Acxiom Agreement, Unifies Customer and Prospect Marketing Database
By: Acxiom Corporation
March 05
National health and life insurer Physicians Mutual is increasing its emphasis on customer acquisition through added consumer insights from its long-term marketing database provider, Acxiom(R) Corporation .
Under a new multi-year agreement, Acxiom will continue managing Physicians Mutual's customer marketing database and will also begin managing the company's customer prospect database. The insurer's new combined marketing universe will be enhanced with Acxiom's InfoBase-X(R), the largest collection of U.S. consumer information available in one source. This will establish a unique platform to create deeper insights into existing customers to use in formulating strategies for new customer acquisition.
THE PULSE
Where is your company is putting most effort when it comes to mobile marketing?
2du Media Launches First Secure and Anonymous Social Network for Business and Customer Engagement
LivePerson Intelligent Engagement Generates 299% ROI for ShopNBC