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Loyalty Management View All
  • Data: A marketing handshake in Next Generation Loyalty
    Data is the handshake that enables marketers to truly understand their customers and forge stronger relationships that will drive the...
  • Why Data is Key in the Age of Customer Obsession
    Ever get the slightly unnerving feeling that sometimes the technology you use knows you better than you know yourself? It sounds strange, but how many times have you opened a web browser to buy something very specific from, let’s say, Amazon...
  • Will Marketing Kill CX?
    Somewhere, someone is dreaming about being a marketer who drives millions of people toward their brand. As a chief marketing officer, I’d like to say I was that someone, but I wasn’t. In fact, I took only one marketing class during...
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showcased resources
Video / Podcasts

Next Generation Loyalty

April 11, 2016

Andrew George | Canadian Red Cross

April 11, 2016

Does Your Brand Have a Siri Helping to Drive Customer Service?

April 08, 2016

Will Marketing Kill CX?

April 08, 2016

The l yalty pulse View All
What is the most important way you differentiate your loyalty program from your competitors? The poll is closed.
Unique rewards
 
Ease of rewards use/redemption
 
Multiple technology touchpoints
 
Program flexibility
 
Exceptional customer service
 
FEATURED COLUMINST
  • Dino Michetti : Information

    Apr 11 2016

    In my last article, I shared the perspective of how loyalty is no longer a program.  It’s a way of doing business that’s engrained in brand culture. Today’s marketer...
  • Dino Michetti, SVP of Client Services : Information

    Apr 07 2016

    As we continue to embrace next generation loyalty, one fundamental component marketers are focusing on is enhancing their customer service. Today, brands are evolving their customer service...
  • Kristi Knight, CMO : Information

    Apr 06 2016

    Somewhere, someone is dreaming about being a marketer who drives millions of people toward their brand. As a chief marketing officer, I’d like to say I was that someone, but I wasn’t...
  • Tamara Oliverio, Sr. Director of Loyalty Strategy : Information

    Apr 01 2016

    The loyalty industry is about to experience a massive disruption. A perfect storm of three macro trends is upon us that will change how brands inspire enduring loyalty forever. To remain relevant...
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