Loyalty360 - The Association for Customer Loyalty | Loyalty Programs, Customer Experience, Customer Engagement

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Loyalty360 is an objective clearinghouse and resource dedicated to helping companies build customer loyalty.

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Featured Stories View All
- The San Francisco 49ers Win Customer Loyalty On and Off the Field
  
  As a sports franchise, the San Francisco 49ers are one of the most recognizable brands in... read more
  James M. Loy, Loyalty360 | Aug 26 2016
- Brand Loyalty is in the Air at Cincinnati/Northern Kentucky International Airport
  
  “Airports are just now really trying to get into the brand experience and what it is... read more
  P.F. Wilson, Loyalty360 | Aug 25 2016
- Customer Experience Runs Deep in the Culture at Chobani
  
  One of the most recognized yogurt brands in the U.S., Chobani was founded in 2005 when... read more
  Mark Johnson, Loyalty360 | Aug 24 2016
- App-based Loyalty Program Seeks to Enhance Customer Experience
  
  “I’m not necessarily interested, believe it or not, in getting more and more... read more
  P.F. Wilson, Loyalty360 | Aug 23 2016
Loyalty Today View All
- Busting Through a Customer Satisfaction Plateau: 3 Ways
  
  We all want to see constant improvement, but what do you do when customer satisfaction flat lines? ... read more
  Nancy Porte , Verint | Aug 26 2016
- What’s the difference between CRM and Loyalty?
  
  Strategic differences CRM and loyalty are best seen as sitting on different points of a brand-customer... read more
  Chris McClaren , Aimia | Aug 24 2016
- Dilemma for Brands: Is a Loyalty Program Essential or Not?
  
  Brands and retailers are continually wary about their spending, whether it is related to marketing... read more
  The Snipp Team , Snipp | Aug 24 2016
- Defending Your Gold (Customers)
  
  The Olympics are epitomized by up-and-coming stars, wily veterans and defending champions vying for the ultimate prize... read more
  Efrem Berman , Aimia | Aug 22 2016
Daily News View All
- Express Sees Customer Engagement Fall After Targeting Younger Segment
  
  For Express, its fiscal second-quarter performance fell well short of its expectations, due... read more
  Jim Tierney, Loyalty360, | August 26, 2016
- Hyundai Merges Apps, Ensuring Comprehensive Customer Experience
  
  Brands are searching for ways to offer consumers a truly connected experience. This kind of... read more
  Steve Taggart, Loyalty360, | August 26, 2016
- Customer Loyalty in a State of Disruption Due to Mobile
  
  Mobile customer loyalty is the theme of the Sept. 8 Loyalty360 webinar, “The State of... read more
  Jim Tierney, Loyalty360, | August 26, 2016
- Automobile Seat Quality Leads to Greater Customer Experience, Customer Loyalty
  
  One of the greatest opportunities for brands to create a memorable customer experience lies in... read more
  Jim Tierney, Loyalty360, | August 26, 2016

Loyalty Management View All

Six Ways to Decrease Liability in Loyalty Programs

Loyalty programs are becoming increasingly relevant as businesses evolve to meet the demands of today’s consumer. The one thing all brands should keep in mind with loyalty programs is points liability—redeemable member points that...

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Loyalty Just For Me: How Big Data is Shaping Tomorrow’s Loyalty Programs

This column is part 3 in a series. See part 1 here, and part 2 See More
Strong Record of Stability Drives Brand Loyalty at PeoplesBank

Established in 1885, PeoplesBank is a leader in innovation, corporate responsibility, environmental sustainability, customer experience, and employee engagement. PeoplesBank is based in Holyoke, Massachusetts and operates 19 offices...

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TRENDING NOW

EDITOR'S PICK

Research

Marketing to Millennial Moms: Best Practices to Winning Lifelong

The Snipp Team

August 25, 2016
Harley-Davidson Thunders Toward Dynamic Customer Engagement

August 24, 2016
How Points for Engagement Drives Loyalty and Incremental Sales

The CrowdTwist Team

August 22, 2016

showcased resources

Video / Podcasts

What We're Seeing & Hearing - Episode 1

August 17, 2016

Loyalty Management Series

Extinction or Evolution

August 09, 2016

Case Study

Intuit

July 11, 2016

Loyalty Management Series

Loyalty In The Palm Of Your Hand

July 08, 2016

Upcoming Webinars

The State of Mobile Loyalty: Bridging the Gap Between Consumer Expectations and Current Brand

September 08, 2016

The CX Payoff: How to Get the Most Out of Your Most Important Customers

September 15, 2016

The l yalty pulse View All

What is the most important way you differentiate your loyalty program from your competitors?

Unique rewards

Ease of rewards use/redemption

Multiple technology touchpoints

Program flexibility

Exceptional customer service

FEATURED COLUMNIST

Loyalty Just For Me: How Big Data is Shaping Tomorrow’s Loyalty Programs

Aug 10 2016

This column is part 3 in a series. See part 1 here, and part 2 here. Today’s consumers create vast amounts of data in their digital lives, through their online browsing and searches...

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Extinction or Evolution, It’s Your Choice In Rapid Change

Aug 01 2016

Despite the transformation of industries over the last thirty years and despite the advent of digital, social and mobile, the majority of loyalty programs have not advanced. Loyalty programs...

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Loyalty in the Palm of Your Hand: Smartphones as the New Loyalty Platform

Jul 07 2016

Smartphones are fundamentally disrupting traditional loyalty programs in big ways and small – and the impact of mobile on loyalty is nowhere near fully realized yet. Marketers have been slow...

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