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    Don’t Make These 3 Mistakes When Launching a Retail Loyalty Program

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Loyalty360 and Bond Brand Loyalty Present: Is Your Loyalty Strategy Stuck in a Cycle of Endless Discounting? Five Compelling Approaches…

It is widely believed that the most successful companies gain returns not only from rational consumer decisions, but emotional ones. Achieving true brand loyalty is no small feat, and brands… Read More

Loyalty360 and Walker Information Present – Customer Experience Journey Mapping: Delivering Optimal B-to-B Customer Experiences

Before setting out on any unfamiliar road trip, its best to first get directions. The same holds true for customer and B-to-B relationships, and many companies today are embracing the… Read More

Loyalty360 and SAS Present: Analytics Differentiates Leading Customer Loyalty Programs

You can call it Pavlov’s Dog: Ring a bell, and the customer will salivate. Undoubtedly, organizations structured on attracting customers via frequent discounts can be successful; continually ushering… Read More

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A 20-point Scrabble Word That Matters: Quality

Try as we might, we aren’t ubiquitous creatures. When you can’t be everywhere at once, there is usually data somewhere to fall back on. So you review that data, gain insights. If you’re smart,… Read More

Safe City Programs Spread Around the World

Around the globe, new Safe City programs are being initiated every year. Cities both large and small are looking at ways in which they can unify the efforts of various public agencies, such as police and transportation, while also maximizing… Read More

6 Surveys You Need to Conduct this Holiday Season

Just 34 days make up the commerce-laden holiday season bookended by Thanksgiving and New Year’s Day. It’s a short window of time representing billions of dollars in consumer spending, weeks of time off from work, countless miles… Read More

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