Social commerce, currently projected as a $30 billion industry, is one of the hot topics these days in the world of loyalty marketing. To be successful, brands using social commerce need to make it a natural facilitating connection, according to Mary Ku, head of commerce at Facebook.
“Social commerce happens naturally,” Ku said during a session titled, “Power Panel: Social Commerce,” at the recent Money 20/20 Conference. “Social commerce is about discover, decide, and then purchase. What’s great about....