Movable Ink, a visual experience platform provider for digital marketers, has announced a partnership with CrowdTwist, a New York-based provider of omnichannel loyalty and engagement solutions. The goal of the partnership is to help brands elevate their loyalty programs with email campaigns featuring personalized, data-based visuals that are created at the moment of open.

CrowdTwist’s real-time loyalty data and Movable Ink’s platform for creating visual experiences enable brands to add one-to-one data visualizations to email. This will encourage members to earn more points or progress to the next rewards tier. The addition of CrowdTwist’s API to Movable Ink’s expanding data ecosystem gives brands a way to turn relevant customer data into visual experiences at the moment of engagement.
 
CrowdTwist’s loyalty and engagement solution enables brands to connect disparate data and consumer interactions to create consistent, relevant, and engaging experiences for their most loyal customers. By enabling the creation of unique visuals at scale, Movable Ink extends the value of CrowdTwist’s platform by making these engaging experiences possible within the technical confines of the email inbox. These email experiences can include compelling image-based offers that capture and visualize real-time points balances, purchase history, membership tiers, and more.
 
“Given the increasing consumer expectations around brand experiences that are personal and relevant, we see this partnership as a fantastic solution for brands that are working to take their personalization to the next level,” says Clay Walton-House, Head of Consumer Strategy at Lenati. “Both technologies are leaders in helping brands improve customer engagement, and the integration of the two will mean that a more sophisticated form of personalization is more easily within reach.”
 
Vivek Sharma, CEO of Movable Ink, adds, “Being able to create consistent experiences across touchpoints is critical for meeting the high expectations of a brand’s most loyal customers. With our new CrowdTwist partnership, Movable Ink is now enabling marketers to bring the same visually engaging loyalty experiences on their website right into their email campaigns. At Movable Ink, we pride ourselves in helping marketers create unique visual experiences at scale, and with this partnership, we are demonstrating the impact it can have in helping brands take their loyalty programs to the next level.”
 
Of the joint effort, Scott Matthews, CEO of CrowdTwist, says, “Our exciting new partnership with Movable Ink will benefit our clients by providing them with the capabilities to communicate thoughtfully and relevantly to their best customers. With this integration, our clients can take email personalization to the next level and activate customer data into dynamic and compelling visualizations that help strengthen the brand’s most valuable relationships, drive greater loyalty program participation, and increase sales and engagement.”
 
By using CrowdTwist’s real-time data, Movable Ink enables marketers to include, exclude, or adjust messages and offers based on any combination of loyalty information. The following are some of the applications that can now be showcased within a loyalty email campaign:
 

  • Offer select loyalty members first access to new products or exclusive sales events
  • Offer varying levels of perks and discounts based on membership status
  • Show member’s loyalty journey, current status, or year-in-review with infographic-style data visualizations
  • Display current rewards that are redeemable based on a member’s loyalty threshold
  • Showcase a recap of loyalty activity with visually compelling redemption information
 
 

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