The loyalty space is ever changing. A mere decade ago, we weren’t talking about data the way we are now, and personalization, if mentioned at all, only came up when we were discussing the most luxurious of products and experiences. Keeping up with change in loyalty has been a non-stop challenge for brands, and that challenge is inseparable from the opportunity to connect to consumers in increasingly meaningful ways.
Aimia is a loyalty vendor that has tracked these changes whenever and wherever they have occurred. A global....