Personalization in Retail
Oracle has released a report predicting what’s next is retail loyalty. Personalization is chief among the big trends, as retailers will seek a competitive advantage from listening to and better understanding their customers. Interestingly, Oracle predicts an increase in loyalty rewards for customer advocacy—a trend we at Loyalty360 have noticed is still in the early stages, but increasingly, brands are moving in that direction.
Hilton Picks Up Marriott Loyalty Members
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