Today’s launch of Twitter Alerts in the UK and its adoption by emergency services and government organisations, from the Environment Agency to the Metropolitan Police shows that in times of crisis, text messaging is still the most effective, efficient and ubiquitous communication tool available. Even with the rise of new technologies like OTT messaging services and social media, every mobile phone (smart or feature) is capable of receiving an SMS via the operator or cell broadcast. Quite simply, this means it is....