Brands often tout how many social media followers they have, offering numbers that, in and of themselves, don’t necessarily translate to true customer engagement and customer loyalty.
Being able to go beyond social media popularity and target actionable reference points can elevate a brand’s status in the world of customer engagement and, ultimately, customer loyalty.
Lithium Technologies’ data science team released a research paper titled, “Mining Half a Billion Topical Experts Across Multiple Social Networks,....