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Facebook claims that Apple’s upcoming iOS 14 update will result in a more than 50% drop in its advertising business that allows mobile software developers to provide in-app advertisements targeted to users based on Facebook’s data.
“We expect these changes will disproportionately affect Audience Network given its heavy dependence on app advertising,” Facebook posted on a blog. “Like all ad networks on iOS 14, advertiser ability to accurately target and measure their campaigns on Audience Network will be....
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